I have wittered on many times about how important it is to create demand or even desire for your products or services BEFORE you try to sell them, and just yesterday I saw a great demonstration of the impact this can have if you do this properly.
As a Mac convert, I could not wait to see the latest keynote from Steve Jobs and his team at the WWDC, a gathering not usually recognised in sales circles. There were over 5200 attendees there; they sold out in 2 hours. They couldn’t find anywhere bigger to host the event!
During the keynote many references were made in relation to Mac’s continuing success I loved the quote by John Paczkowski, of AllThingsD, who said “There’s really no other way to say this: The Mac is kicking ass.”
What an enviable position to be in, to be seen to be so far ahead of your competitors you are ‘kicking ass’?
Mac sales had grown 28% year on year whilst the PC market had shrunk by 1%, and let us not forget that the Mac has been outgrowing the industry for the last 5 years.
There are two key drivers behind this:
1) The ongoing development of some amazing products.
2) The amount of demand this creates.
Just imagine the impact on your business if you were to continually improve your product or service and consequently increase the demand for it.
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