Tony Dimech - Managing Director

Tony has spent more than twenty years in a business development environment. He has been working to improve and develop people skills since 1985, and has created a reputation of being a great motivator of people, instilling pride and passion into their everyday routines. Tonys primary focus is within the sales sector, using his skills, knowledge and experience to develop salespeople at any point in their sales career. His unique style has brought about some significant performance improvements from many of his delegates. He is becoming well known as an expert in his field.
Tony began his career as a salesman with 3M, and rapidly worked his way to a variety of senior managerial positions within a number of business sectors. He left 3M and joined Sellotape, taking over the responsibility of the UK sales team; he headed up the European Sales Unit prior to leaving to start his own company. He was chairman of the Adhesive Tape Manufacturer s Association (ATMA) for two years.

Tony has designed and delivered a new telesales course which has been run extensively in Europe America and Asia Pacific. He has just completed a new programme for a major logistics company in Los Angeles. Along with an account management programme for a bearings company in Philadelphia;
He is also responsible for the design and delivery of a Professional Selling Skills programme for an international utilities organisation. He is currently running a series of sales courses in Malta. He has also worked in France, Germany, Austria, Sweden, Belgium, Italy and Switzerland.

Jimmy Scullion -Business Development Manager - Ireland

Hi I'm Jimmy Scullion; I live in N Ireland and have spent the last 28 years working in various sales roles with a major UK Media/Logistics and Financial Services company.   My career started as a New Business development Manager working for Post Office Parcels and Logistics in 1983.  In 1987 I set up a telesales operation in N Ireland for the newly formed Royal Mail brand. In 1993 I became a Key Account Manager with Responsibility for developing Logistics and Direct Marketing solutions for Royal Mails top Accounts in Ireland. 

I was promoted to Head of Sales for the Royal Mail in Ireland in 1997, with responsibility for 7 Key Account managers and New Business managers supported by 40 indoor Telesales and sales support staff.  In 2002 I moved across to London to manage a number of Royal Mails high profile corporate Accounts including GE Money, AXA, Bank of Ireland Group and RBSG.  I am a member of the Chartered Institute of Marketing and the Institute of Direct Marketing. I am also a member of the Sales Institute of Ireland a new professional sales body established in 2003 to promote sales professionalism and training across Ireland.

I run a successful Direct Marketing and Cost Management consultancy with clients in Ireland and the UK.  My passion is for encouraging clients to adopt new innovative business solutions that either helps them build new revenue streams or result in significant cost reduction.  My strengths lie on helping people make the most of their potential, particularly in the sales arena. 

Tony Whittle - Associate Trainer

Educated in an environment of sporting excellence in the North West of England and at Loughborough Colleges, he was surrounded by aspirational, inspirational people.  Since the 1970’s, he’s focused on developing a real understanding of the techniques that draw out that “Hidden extra,” inside people. As a leader, you may believe that certain team members would really perform and excel…” If only?”

Then reality steps in. Not every member of an organisation has the aspiration or drive to excel. Some of them wish to continue in the same vein, week in, week out. Indeed, a small percentage of them would be happy to do even less, if only they could stay out of the spotlight!

Tony’s experience of success has been broadened by the process of business building. Through direct sales and business to business environments, he gained his spurs. As a media owner, his personal client list included Top 100 companies from Proctor and Gamble to Wal – Mart and Tesco as well as the worlds leading media and advertising agencies. His further education continued in the pressure cookers of deadline and quality demanded by such players as Coca Cola, Barclays Bank and Nike. As head of a media plc he built companies in Britain and Ireland, Europe and The Pacific Rim.
 
Blending entrepreneurial touch with contemporary coaching techniques and research, he guides CEO’s, Directors, Managers, Team Leaders and Owner Operators across a wide range of organisations.

Paul Wright - Associate Trainer


With 25 years’ experience of process and quality management followed by senior training and development roles in SME’s and multi-nationals, Paul’s energy and enthusiasm for creating positive sustainable change and embedding Continuous Improvement has saved his clients millions of pounds.In addition to his experience with Lean and Kaizen Paul has worked in Europe, America and Mexico helping organisations to maximise the potential of their people through outstanding management and team development programmes using the latest cutting edge techniques in accelerated learning.

His unique blend of commercial awareness and pragmatic approach to organisational or personal change underpins his passion for supporting organisations to create world class performance through their own people.

He is MD of a change and improvement consultancy, is a coach for a number of Directors and senior managers and has had articles published on a range of subjects from change management to process improvement.

Paul is a graduate of Bournemouth University with a degree in Operations Management, has been a restaurateur, a training manager and worked in the music industry. Apart from his family, Paul’s other passion is music and he can occasionally be found playing an old Les Paul guitar in rock bands in Oxfordshire.

Gill Bray- Associate Trainer

Gill has 30 years of business and sales experience in the healthcare industry, including working for Johnson and Johnson, Pharmacia and most recently, Pfizer. Having come from a nursing background, a high level of understanding customer needs and motivations, and an insatiable curiosity about “what works best” to deliver results, has underpinned her success, both as a salesperson in the field, and as a leader of sales teams. Her maxim… “Do the right thing for the customer and the business will follow”

Gill has fulfilled numerous roles in healthcare sales, from sales representative, to national skills and product trainer, regional business manager, sales to marketing liaison UK core team roles for both Detrusitol and Viagra, and numerous one-off management projects

Gill spent several years spinning plates, changing horses, starting from scratch, picking up pieces and all the other metaphors that go with sales management in rapidly changing environments. She has consistently developed successful teams, being grateful to her wise mentor. He advised that a manager who expects consistent and repeated sales success, develops the skills and devolves decision-making to those who are closest to the customer - and then supports and trusts them to do their best. Gill has constructed a wide portfolio of sales skills and performance management programmes with which she is committed to continue “doing the right thing” for sales professionals.

Alun Stevens - Associate Trainer 

Peter Hutchinson - Associate Trainer 

Paul Butler - Associate Trainer 

Kieran Culligan - Associate Trainer

Married to Lisa whom I met at University we have two boys Sean and Patrick. I enjoy cooking with a Wok and summer BBQs. As I was no longer able to play Rugby in 1998 I qualified as a Rugby coach and assist in coaching mini/youth level at London Irish Amateur RFC, motivation and communications skills sometimes tested to the limit!
I believe I am able to bring not only enthusiasm but also warmth and humour to any project that I commit to. Very much a people person I also enjoy the variety of challenges that operating in project based environments can offer.

Mark Williams - Associate Trainer

Mark has experience in the psychological aspects of training and motivational studies within sales and management development, human resource and personnel development.

Before entering training consultancy in 1994, Mark spent 15 years in the motor industry, gaining experience at dealer and manufacturer level. He worked on a one-to-one basis and at multi-dealer levels on training projects, consultancies and development programmes for Peugeot and Citroen. He won performance awards in the 1980’s for area sales management projects and results and helped to develop the Peugeot Sales and Management Institute in Coventry.

Recently, Mark has worked as a Training and Development consultant,  and was responsible for training need analysis, design, development, delivery and validation of a number of sales and management programmes within the UK, Europe and worldwide operations for a variety of clients

Lynn Andrews - Associate Trainer

Since 1986 Lynn has enjoyed a successful career in corporate sales and performance development.  Her specialist understanding of professional sales and communication techniques along with ability to inspire and engender confidence means she is able to provide comprehensive training programs and effective coaching. Lynn’s expertise enables the enhancement of personal development in order to facilitate achievement of goals both on a business as well as personal level. 

Sarah Castle - Associate Trainer

Sarah Castle is a talented award-winning sales and management consultant who is driven to achieve business results by investing in the development of people. Sarah’s reputation to empower and motivate sales teams across the UK is her strength. As a direct result of being people and business focussed this has enabled Sarah to lead companies to achieving their business objectives.

Since launching her consultancy, Sarah has directed the company’s growth through working with clients that reach all four corners of the globe to achieve continuous improvement in their pursuit of excellence. Headhunted in 1995 by cosmetic giant Shiseido in Melbourne Australia Sarah headed a large team to success. Then returning to the UK in 1999 Sarah diversified into the market of Logistics.

Mark Powell - Associate Trainer

Mark is an experienced manager with extensive experience of sales, marketing, product management, man-management, project management and IT. He has considerable industry knowledge in the energy trading and risk management. He is a results driven, hands-on manager who has a strong track record of leadership and teamwork.  Mark has considerable experience in business training and has run courses at a senior level within small companies as well as major multinational companies and organizations. .

Zoe Cooper - Associate Trainer

With a proven track record in training, development, and contact centre management, Zoe has over 12 years experience in the sales and marketing industry.
Zoe has a flair for designing and facilitating inspirational workshops and courses that heavily focus on ensuring the needs of every business and every learner are met and exceeded every time.

Zoe has spent most of her career as a senior operational and training manager for a large insurance company where she successfully motivated and developed highly effective and productive sales and service teams. With this experience under her belt Zoe can very easily put herself in every customers shoes and work to ensure that the courses she designs and delivers are developed in line with her customers’ culture, mission and values.