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New for 2008:

Open Courses - Belfast

A new initiative for 2008, we will be holding regular training events in Belfast, in association with PCM Direct Marketing Ltd.

The first of these events is:

The ABCD of Professional Selling

Where? Clandeboye Lodge Hotel Bangor

When? 22nd & 23rd October from 09.30 to 5.00. (Course includes lunch and all materials)

Why the ABCD? - Successful selling is about creating desire for your products or service solutions, this two day programme is full of practical real life advice and will:

• Help you prepare and obtain peak state for every sales call.

• Help you to create desire for your product and service solutions.

• Help you develop additional conversational questioning techniques

• Help you to shape a sales proposition to fit the needs of the customer.

• Help you to build units of interest and create demand for your products.

• Help you learn and develop new techniques for overcoming objections.

• Help you develop new skills for prioritising effort and developing action plans.

• Help you to learn how to critique your own performance.

• Help you learn how to manage the sales cycle to be more successful.

What previous delegates have said...

"Motivational and thought provoking, - I can’t wait to try this out!"

Tim Hope OBE, Sales Manager, Tuffnells Parcels Express

“I thought I knew what selling was – until I attended this course, I now realise the true scope

Of the role”

Claire Waite, Sales Manager, Nationwide Healthcare Connections

"Gave me so much energy, enthusiasm, and most of all BELIEF!"

Stuart Holte, Sales Executive, EDF Energy

"Tony has an excellent working knowledge of selling and has superb delivery skills.

The Most motivational course that I have attended..."

Alan Boldan, Sales Manager, Bahco Tools

"We now enjoy a more structured and professional approach from our sales people and

although Some have had many years of training they all look forward to the enthusiasm and

new ideas that Result from a training programme with Appleton”'

Stephen Cullen, Business Development Director, Apex Industrial Ltd

“Please don’t let my sales director on this course, as he will double my targets!”

Paul Barry, Business Development Manager, Electus Recruitment Solutions

Our Credentials:

The workshop has been organised by PCM Direct Marketing Ltd, in Partnership with leading UK Sales training provider Appleton Associates. Both companies specialise in helping clients get a better return on their Sales and Marketing investment, therefore we are both focused on getting better results in a more cost efficient manner.

The workshop will be delivered by Tony Dimech, Director of Appleton Associates. Tony is a career Sales Man. His training company Appleton Associates’ sole focus is in helping sales people obtain better results by deploying practical learning and coaching skills, through practical workshops.

Having spent 20 years in the Sales environment working internationally with some of the world’s largest companies, e.g.: 3M and Sellotape, he decided to devote his skills and unique style to training and coaching others. This decision developed, when he recognised that many of the large training consultancies focused across a range of disciplines, used trainers that followed a script and generally charged a lot.

Tony is an expert in his field, he has a unique style and has developed professional selling programmes for companies across Europe, the US and South America.

Fee: Only £395.00 per delegate per day.

Booking: Call us on 028 9182 7847, or email jimmy.scullion@pcmdirect.co.uk

Fee: Only £395.00 per delegate per day.

(Fee includes all course materials and lunch.)

Our Guarantee. We are so convinced that this workshop will benefit your sales team and your business, that any delegate, who at the end of the first morning’s session feels that they have learned nothing new, can leave with a full refund. No questions asked!


For any further information, email us at, info@appleton-associates.co.uk

appleton associates Ltd
Midsummer Court
314 Midsummer Boulevard
Central Milton Keynes
MK9 2UB

Tel: +44 (0) 1908 357891
Fax: +44 (0) 1908 357892
Email:
info@appleton-associates.co.uk