From basic sales training to bespoke training courses appleton can offer you a leading edge solution
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appleton associates is a sales development consultancy, offering access to a small but high quality network of consultants with expertise in a wide range of sales development issues. appleton's main areas of work include: sales development, sales improvement, strategies, training design and delivery, management development, team development, sales benchmarking, sales automation, and sales support. appleton associates, founded in 1998, is one of a few consultancy practices solely dedicated to ‘sales’. appleton associates is also an authorised distributor for a range of training and development products.

Products

Our comprehensive range of advanced sales and sales management solutions include:

-Training Needs Analysis - Using the revolutionary new system 'Springboard'

Springboard is a new fixed price, all inclusive service that is the result of a strategic alliance between sales skills & competency experts Ergon, and sales training & development consultants Appleton Associates.

Companies of all sizes can benefit from this end-to-end, national standards based, empirical approach to defining required sales force capability, measuring it, and further developing it to meet the organisations business plan.            

- In Company Training

In addition to our scheduled training courses we also offer an in-company training service that is guaranteed to meet your sales development needs. All in company courses can be adapted to your specific needs. Our approach is interactive; combining our up-to-date experience with your practical examples to create the ideal learning situation. In company training programs have become increasingly recognised as the most cost-effective means to train salespeople because you only pay for what you need. However, the most important consideration is that in company courses recognise delegates' existing skills, and focus only on the areas that require attention.

- Coaching

Many organisations are placing more emphasis on personal attributes in selecting and developing staff. This can bring a number of benefits, primarily where the development of a motivated, cohesive sales team is required, for instance in high pressure sales environments, or where the company recognises that its success depends largely on their corporate culture. However, it does not come without significant challenges, not least of which may be significant gaps in the core skills or knowledge required to perform the job. Whilst a formal training course may offer wholesale transfer of many of these skills, it is unlikely that the employee will 'hit the ground running' without further guidance. With this in mind, appleton associates run a variety of coaching initiatives in order to ensure that delegates have grasped the concepts covered during their training and are confident to incorporate these new ideas into their daily work routines.

                                                                    
- Open Courses

We endeavour to provide bespoke solutions, however that is not always the most appropriate route for the client. With this in mind, appleton associates has developed a number of 'ready to run' courses that can be used by clients that prefer to adopt this approach to training. Course titles include:

• Open Courses - Belfast
• Key Account Development
• Sales for Non Sales People
• Telephone Selling
• Consultative Selling
• Developing High Performance Sales Teams
• The Supreme Salesperson
• Sales Presentation Skills
• Sales Negotiation Skills
• The ABCD of Selling

Click on the links above to obtain course information. This site is in the process of development, so some courses do not have any information as yet. Kindly bookmark this site and revisit in the coming days.


- Sales Support

Sales support is a programme provided by appleton associates. True to its name, it is total sales support programme that gives the solutions, the tools, and the support companies need to grow your sales; with guaranteed results. With our support and the company’s combined determination, desired sales growth will be achieved.

When you work with appleton associates you will have access to a team of leading edge sales professionals who are experienced in providing sales solutions to various types of companies and structures. Sales support will assists in implementing the right systems, procedures and skills into your sales structure. 



Click here for a detailed Sales Support Brochure. 
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