Appleton Associates Ltd blog

New Product Launch

Well I am getting excited, as today is the official launch of a new product for us called 'Springboard'.

Springboard is a new service proposition that is the result of strategic alliance between Ergon and Appleton Associates Ltd.

We have devised some sophisticated systems that use the British Selling Standards as a platform to deliver a more precise description of the key skills and competencies required in any given sales role.

By using these definitions you can create a matrix that will enable you to evaluate all team members against the benchmark and identify any skill or competency deficiencies. This can be done at individual or team level.

Once the gaps have been identified you have a more accurate and bespoke TNA. This will give everyone a better appreciation of your organisation’s unique training requirement, and help you prioritise the implementation of the total solution.

Springboard can also be used to help you develop an ongoing training strategy, by constantly assessing skills helping you to evaluate the ROI from your training.

By using the Springboard system you can consistently develop your sales team using the same standards throughout the process.

For further information contact us via the usual channels.

posted by Appleton Associates Ltd at 19:15 Monday, 3 September 2007