Sales training can increase your sales and margins.
One of the most valuable sales training courses in recent memory!
Sales Manager - Amadeus North America
As the business world attempts to move on from the effects of the recession, many companies are experiencing pressure for sales people to deliver double-digit growth. For many companies this will not be an easy task. There are three key considerations for organisations facing this challenge.
Why is creating the desire to buy so important?
In the U.S., people enjoy being sold to, so sales training courses developed
in the there make this the foundation from which they train. In the U.K.
this is not the case; buyers want to be assisted in helping them make their
preferred decision. They do not want is to be sold to! So be careful when
selecting your sales training, and make sure it fits with your customers’
buying culture.
How do we deliver training that creates the desire to buy?
- We take time to understand your company’s culture and your product/service.
- We investigate and familiarise ourselves with your customers’ buying psyche.
- We use our unique Sales Capability Analytics (SCA) for selling skills benchmarking, measurement and improvement management
- We design a bespoke sales training programme that will make every member of your sales team to create the desire to buy every time.
Tony worked with Kingdom for a number of months, in
that time he injected an overdose of professionalism, the likes of which
we have not seen before. I will always be grateful to him! -
Managing Director - The Kingdom Group
Tony is a very positive individual who provides a highly
professional dedicated support to me and my staff. He has demonstrated an
enthusiastic commitment to the company, communicates well and gives essential
feedback as to the progress of his work. Not only is Tony a mentor to members
of the sales team but I consider him a confident and has proved invaluable
in several business decisions we have had to make in the past. I would have
no hesitation in recommending Tony Dimech to any company who are looking
for support in obtaining the best out their workforce.
CEO - Healthcare Connections
The feedback was excellent both about the courses and
the real benefits being experienced afterwards, in terms of improved sales,
improved confidence, increased level of skill and knowledge, etc. appleton
also devised and delivered our 2005 sales incentive 'The Great Sales Debate',
which has proved to be a huge success with our sales team. I can highly
recommend Appleton Associates and in particular Tony Dimech for all types
of sales training. -
National Customer Services Manager - Tuffnells Parcels Express
